State Industrial Products Inc

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Digital Marketing Specialist

at State Industrial Products Inc

Posted: 9/23/2019
Job Reference #: 3772

Job Description

  • LocationUS-OH-Mayfield Heights
    Job ID
    2019-3772
    # Positions
    1
    Category
    Marketing
  • Overview

    The Digital Marketing Specialist develops and executes the internal and external digital marketing and communications activities for State Industrial Products. The Digital Marketing Specialist executes lead generation campaigns, maintains digital marketing assets, recommends changes in online marketing philosophy and execution and ensures that all digital and mobile marketing activities support the SIP brand and overall organizational strategy.

    Responsibilities

    • Develop, coordinate, and execute digital marketing and lead generation campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders
    • Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal
    • Maintain corporate website, manage updates, and create landing pages and microsites as required
    • Support marketing automation platform and manage lead nurturing activities with the aim of developing MQLs and SQLs.
    • Partner with cross-functional teams to help team members understand viable upgrades or changes to internal systems (user experience) and digital marketing solutions for products, courses, and other needed items
    • Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising
    • Oversee organization-wide online advertising initiatives, including SEM, PPC, SEO, banner advertising, and social media advertising
    • Maintain messaging and branding consistency across online platforms
    • Compile competitive information
    • Develop and execute the organization-wide social media strategy, calendar, ongoing content development, and customer engagement. This is including, but not limited to, LinkedIn, Twitter, and Facebook.
    • Work with and manage external partners as needed to achieve digital marketing goals
    • Establish digital marketing scorecard and performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings
    • Complete special projects as assigned
    • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others

    Qualifications

    • BS or MS degree in digital marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Proficient with Adobe Photoshop, Illustrator and InDesign.
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, NetInsight, Omniture, WebTrends)

    Digital Marketing: 1-2 years

    Agency: 2 years (preferred)

    Perks and benefits of working at State:

    •Health, Dental, Vision and Life Insurance

    •Paid vacation and holidays

    •Health and wellness benefits and incentives

    •Paid bonus opportunities

    •Tuition reimbursement

    •24/7 Fitness Center

    •Free “Workout Wednesdays” with a fitness trainer

    •Dry cleaning service

    •Car wash and detailing service available

    •Paid volunteer hours

    What it means to work at State:

    •Over 105+ years in business with continual growth

    •Family-owned since 1911

    •700+ employees throughout the US, Puerto Rico and Canada

    •Ten-time North Coast 99 winner

    •Quarterly business reviews

    •Annual company-wide meetings

    •Proud “Make-a-Wish” partner!

    *State Industrial Products is a non-smoking facility*

    *Equal Opportunity Employer - M/F/Disabled/Vet*